Household goods brand Sub.lab is expanding its offline distribution network by supplying its capsule detergent to 91 Lotte Mart stores across the country.

Sauber Co., Ltd., the operator of Sub.lab, announced on the 12th that its “Washing Soda Booster Capsule Detergent” is now officially stocked at 91 Lotte Mart locations. This move expands the brand's sales channels beyond e-commerce into major hypermarkets, allowing consumers to browse and purchase the product in person.

The Washing Soda Booster Capsule Detergent combines a highly concentrated liquid detergent and powdered laundry soda into a single pod. It is designed for maximum convenience, eliminating the need to separately measure or mix detergents and laundry boosters. The recommended dosage is one capsule per 7 kg of laundry.

The powder section features a triple-soda blend (baking soda, sodium carbonate, and sodium percarbonate), while the liquid section contains a complex of seven enzymes. This powerful formula targets everyday stains, including food spills and body oils. The company noted that the product has also successfully passed fine dust removal tests.

The detergent boasts a “5-in-1” system that combines cleaning, deodorizing, fragrancing, color protection, and fabric care. Formulated with enzymes to prevent pilling and protect fabrics, it leaves clothes with a refreshing "Aqua Clean" scent.

According to Sub.lab, the detergent achieved a 99% success rate in deodorization tests. The formula is specifically optimized to prevent the musty odors that can occur when drying clothes indoors.

The capsule is encased in a water-soluble PVA film. It has passed tests confirming the absence of microplastics, earned an 'Excellent' rating from Germany's Dermatest for skin sensitivity, and acquired the Italian V-Label vegan certification.

Operating under the brand concept "Everyday convenience you never knew you needed," Sub.lab plans to use this Lotte Mart launch as a stepping stone to strengthen its connection with offline shoppers. Moving forward, the company intends to secure a wider variety of distribution channels and introduce more product lines designed to make daily life easier.

Source: The Viewers (https://theviewers.co.kr/View.aspx?No=4259013) [Reporter Moon Hyung-min, The Viewers]